Olympus D540 3.2 MP Digital Camera with 3x Optical Zoom

Digital Camera Trend in 2008

Technical Details

• 3.2-megapixel sensor captures enough detail to create photo-quality 10-by-13-inch enlargements
• 3x optical zoom combines with 3.3 digital zoom for 10x total zoom
• 1.8-inch LCD display; PictBridge enabled; Quicktime movie mode
• Store images on xD memory cards
• Powered by 2 AA-size batteries (alkaline included, rechargeable NiMH recommended)

If you're new to the world of digital photography, the Olympus D-540 offers just the right blend of easy-to-use features and high-quality optics that delivers vivid pictures. The D-540 has a durable silver-toned polycarbonate body with a shutter style lens barrier. It also features a 3.2-megapixel resolution, 3x optical zoom, movie mode, a bright LCD monitor to review images, and Olympus's new TruePic Turbo image processor, which speeds up the camera's start-up, shutter lag, recording and playback time.

Optics and Resolution
The 3-megapixel D-540 captures 2048 x 1536 pixel images for prints up to 11 x 14 inches. It also has 1600 x 1200 (2MP) and 640 x 480 (VGA) resolution modes. It features a 3x optical zoom that, when combined with a 3.3x digital zoom, delivers a total seamless 10x zoom. The aspherical all-glass zoom lens is constructed of 7 lenses in 6 groups and has a focal length of 5.8-17.4mm (38-114mm equivalent in 35mm photography) and an aperture range of f2.9-f5.0.

Movie Mode
In addition to capturing still images, you can also shoot short videos (without audio) at 15 frames per second (fps). The D-540 has two resolution modes: 320 x 240 and 160 x 120. (Its companion D-580, with a 4-megapixel still image resolution, offers a movie mode with sound.)

More Features
The D-540 is one of the first Olympus models to feature TruePic Turbo, a new image processor that sharpens image clarity, contrast, and color for life-like results. This feature also makes the camera 30% faster in processing images and is combined with a super-fast shutter release time.

The D-540 offers a menu architecture that's easy to navigate for fast access to the right settings with just the press of arrow buttons. Seven preset shooting modes can be accessed through the "Virtual Dial" (viewable through the LCD menu) to provide fully automatic exposure adjustments; these include Program Auto, Portrait, Portrait-Landscape, Landscape, Night Scene, Self Portrait, and Movie.

Other features include:

* 1.8-inch TFT color LCD monitor (approximately 85,000 pixels)
* Optical real-image viewfinder
* 1.5 frames per second burst up to 12 frames
* Built-in flash with auto, red-eye reduction, fill-in, and off modes
* ISO sensitivity 50 to 320

Direct Printing
The D-540 is PictBridge compatible, which enables you to transfer pictures from your digital camera to a compatible printer (such as the Olympus P-10), without a PC or image-editing software. All PictBridge devices share three basic features: camera-to-printer connecting, single-image printing, and uniform error messages (in case something goes wrong).

Storage and Transfer
Images are stored on XD Picture Card memory cards. The card's small size, about the same as a postage stamp, helps to keep the camera size down. The included 16 MB card will store approximately 20 images at 2048 x 1536 pixels (at HQ, JPEG setting). Images can be downloaded to either a Mac or PC via USB 1.1 connectivity, which means the camera can be connected to any USB-based Windows 98 Rev2Me/2000/XP and Mac OS 8.6 or later computer without installing any software.

Power and Size
The camera is powered by 2 AA batteries (alkalines included, NiMH rechargeable recommended) or 1 CR-V3 battery. It measures 4 x 2.2 x 1.5 inches (W x H x D) and weighs 5.3 ounces (excluding batteries and storage media).

What's in the Box
This package contains the Olympus D-540 digital camera, 16 MB XD Picture Card, USB cable, 2 AA alkaline batteries, wrist strap, quick-start guide, and instruction manual. The CD-ROM features Camedia Master software, Adobe Acrobat Reader, and Camera Reference Manual.

Product Description
Take eye-catching pictures with ease with this compact 3 megapixel digital camera. Boasting a 10x seamless zoom designed to get you detailed results near and far and a virtual dial providing quick access to 7 shooting modes. Equipped with QuickTime Movie Mode, along with PictBridge technology for convenient photo printing.